Ten Good Reasons to use export marketing research and take control of your export markets

1) Put yourself in the "driving seat"

• With a thorough understanding of the marketplace you will be in a better position to persuade others, both in your company and in the market place, that you know the best way to tackle the market.
  
  

2) Develop an efficient market entry strategy

• The right product in the right place, at the right time.
• Your increased understanding allows you to manage your time and resources effectively.
• Avoid costly mistakes.
• Choose the most appropriate route for each overseas market.
  
  

3) Control overseas representatives

• Armed with the facts, you will be in a strong negotiating position to state your expectations for the local market.
  
  

4) Increase your profits

• Better knowledge leads to a more efficient approach.
• Higher margins through effective and informed negotiation.
• Safe investment.
  
  

5) Familiarise yourself with the market

• We encourage you to visit the country and experience the culture without the pressure of having to achieve sales: this gives you time to develop a deeper understanding of how the market works and how to do business there.
  
  

6) Save time and money

• Marketing research helps you to focus your limited time and money upon the most effective overseas markets and sectors within them.
  
  

7) Gain favour with potential customers

• People liked to be asked their opinion.
• Your efforts to find out about their market will be appreciated.
• You won't be embarrassed in front of your customers on future visits.
  
  

8) A comprehensive report

• The report helps secure the resources needed to enter the market.
• Report writing organises your data, consolidates your thoughts and focuses your planning.
• The knowledge stays with your company and can be revisited as the market develops.
  
  

9) Expert help at hand

• Free advice is available. Contact our Advisers for a quick chat or an in-depth discussion to help you design the best possible research project.
• Our helpful team will guide you every step of the way.
  
  

10) Double your budget

• We can provide grants to cover up to 50 per cent of your costs.